Field Sales Outsourcing and Field Marketing Agency Hyderabad Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. Our clients come from many industries, including foodservice, manufacturing, technology, packaging, business services and industrial machinery and components. It’s a very diverse roster, but they all serve buyers that face difficult decisions on the B2B customer journey. Our mission is to make your brand the obvious choice on the B2B customer journey. It happens by knowing and acting on who your target is, what’s important to them, where and when to reach them and how to motivate them to act. That requires better informed B to B sales and more responsive B to B marketing technology.